Are you passionate about making a difference in the lives of Australian seniors and their families? Do you thrive in fast-paced environments and excel at driving impactful marketing outcomes? If so, we have an exciting opportunity for you!

About the Role:

As the Marketing Manager - Residential Aged Care, you will play a crucial role in supporting the Head of Marketing to drive the strategic direction, planning, and execution of marketing initiatives across the country. This role is pivotal in enhancing the experience of our elderly residents, generating inquiries, and promoting our brand in key regions. You will lead the development of marketing strategies, create comprehensive plans, and collaborate with cross-functional teams to integrate these initiatives into the broader business strategy.

Key Responsibilities:

• Lead the development and execution of marketing strategies to support growth objectives and cater to the unique needs of our elderly residents.
• Establish frameworks and marketing toolkits to support local sales teams and operations.
• Represent Residential Care marketing at key meetings, offering insights and strategic advice .
• Evaluate home performance and address occupancy shortfalls using data-driven decision-making, always prioritizing the comfort and happiness of our residents.
• Lead targeted marketing campaigns to generate leads and improve conversion rates, with a focus on the benefits of our care services.
• Champion innovation in digital marketing, automation, and AI-led strategies to better serve our elderly community.
• Collaborate with internal and external agencies to produce high-quality marketing materials and content that resonate with our residents and their families.

Why Join Us?

At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax-free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work-life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance up to $3000 per year and access to learning and development programs and courses like LinkedIn Learning!

About You:

We are looking for a dynamic and passionate individual with a proven track record of at least 5 years in a corporate marketing role within the aged care industry. You should be someone who can effortlessly connect with various stakeholders across the organisation, from those with a clinical background to operations and sales.

In addition, you will bring:

• Relevant tertiary and postgraduate qualifications preferred (e.g., Bachelor's degree in Marketing, Business, or a related field).
• Demonstrated experience in driving integrated marketing strategies across multiple channels.
• Strong experience in utilising data-driven insights for decision-making and optimising marketing campaigns.
• Excellent interpersonal, teamwork, and relationship management skills.
• Ability to work with various digital tools such as project management systems and CRMs.
• A commitment to compassionate leadership, ensuring that all team members feel valued and supported.
• Understanding and appreciation of BaptistCare’s Christian identity and values.

We believe in creating a warm and supportive environment where everyone can thrive. If you are ready to make a meaningful impact on the lives of our residents and be part of a team that truly cares, we would love to hear from you!

About Us:

We are proud to be part of a newly merged care organisation that is known nationally as BaptistCare. As a ‘for purpose’, Christian care organisation, we are committed to providing exceptional support and services across Australia.  Together BaptistCare (NSW, ACT and WA) with Baptcare (VIC, TAS, SA) and Baptist Care SA employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be – with people right at the centre.

Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice

Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.

BaptistCare – Transforming lives by expressing the love of Christ.

Recruitment agencies please note: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you.