Are you a strategic marketer with a passion for purpose-driven work? BaptistCare is looking for a Marketing Specialist to lead integrated campaigns and community engagement initiatives across our retirement living communities and new developments nationwide.

In this role, your ability to build strong, collaborative relationships will be just as important as your marketing expertise. You’ll act as the central marketing contact for assigned projects, working closely with internal stakeholders across development, sales, operations, and property teams. Your proactive communication, strategic insights, and ability to influence will drive successful outcomes across every campaign and initiative.

About the Role

• Deliver go-to-market strategies for new developments, acquisitions, and existing sites
• Lead campaign planning, execution, and optimisation across  multiple channels
• Manage key relationships with creative/media agencies and oversee content production
• Collaborate on event marketing and local activations
• Use market insights and performance data to guide decision-making

This role is a full time 24 month maximum term contract based at our Norwest office with hybrid and flexible working conditions available.

Why Join Us?

At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax-free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work-life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance up to $3000 per year and access to learning and development programs and courses like LinkedIn Learning!

About You:

You are a confident communicator and strategic thinker with a strong background in marketing. You thrive in collaborative environments and bring creativity, initiative, and commercial acumen to every project. You’re passionate about making a difference and aligned with BaptistCare’s mission to help people live well with dignity and purpose.

You’ll bring:

• Strong  experience in marketing, ideally in property, real estate or retirement living
• Exemplary stakeholder engagement skills
• Proven success in leading campaigns and managing agencies
• Strong stakeholder engagement and copywriting skills
• Experience with CRM, marketing automation, and project management tools
• A tertiary qualification in marketing or communications

About Us:

We are proud to be part of the merged care organisation that will be known nationally as BaptistCare. As a for purpose, Christian care organisation, we are committed to providing exceptional support and services across Australia.  Together with Baptcare (VIC, TAS, SA) and Baptist Care SA we employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be – with people right at the centre.

Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice.

Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.

BaptistCare – Transforming lives by expressing the love of Christ.

Recruitment Agencies Please note: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you

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